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CUToday.info—One small credit union that ranks highly nationally for its ability to return value to members is reminding that while digital delivery is critical, an organization cannot lose its “human touch.” “When you reflect on it, it's surprising for us to be ranked so highly (in Callahan & Associates’ Return Of The Member index), but also not surprising because we've got an outstanding personal touch with our members,” said Stephanie Riles, CEO of Mower County Employees CU. “I know it may sound trite, but they truly are our family.” That personal touch resulted in the $12-million Mower County ECU being ranked in the top 10 in the 2023 Callahan index for cooperatives in the $10-$20 million in assets peer group.
CUToday.info—One small credit union that ranks highly nationally for its ability to return value to members is reminding that while digital delivery is critical, an organization cannot lose its “human touch.”
“When you reflect on it, it's surprising for us to be ranked so highly (in Callahan & Associates’ Return Of The Member index), but also not surprising because we've got an outstanding personal touch with our members,” said Stephanie Riles, CEO of Mower County Employees CU. “I know it may sound trite, but they truly are our family.”
That personal touch resulted in the $12-million Mower County ECU being ranked in the top 10 in the 2023 Callahan index for cooperatives in the $10-$20 million in assets peer group.