Royal Credit Union - EAU CLAIRE, Wis. - Eau Claire, Wisconsin – Royal Credit Union in Eau Claire, Wisconsin was recently honored with a Diamond Award, which recognizes outstanding marketing and business development achievements in the credit union industry. The award was presented by the CUNA Marketing & Business Development Council, a national network comprised of over 1,200 credit union marketing and business development professionals. Awards are given in each of 35 categories ranging from advertising to community events and beyond. Royal won the Website category for its entry, entitled Redesign for rcu.org. The objective of Royal Credit Union’s rcu.org redesign was to increase lead generation, improve search engine optimization, improve in-site search, and improve accessibility. These key elements were identified to help drive growth and retention for the credit union. “We are honored and proud of this industry recognition,” said Brandon Riechers, President/CEO at Royal Credit Union. “Our Marketing & Digital Experience team used their expertise and creativity, while leading a team from across the organization that collaborated to create such an exceptional website.” “It’s an honor to bring recognition to some of the best-of-the-best in credit union marketing and business development,” said Amy McGraw, diamond awards chair and VP marketing/chief experience officer at Tropical Financial CU. “Thank you for joining us to celebrate the remarkable achievements of your peers and gather ideas to elevate our profession.” CUNA Marketing & Business Development Council celebrated Diamond Awards Week by announcing winners in 35 categories through a series of daily virtual awards ceremonies. Turnout was outstanding for this year’s award competition with 1,295 entries submitted. Six credit unions won Best of Show Awards, 93 won Category’s Best Awards and 255 won Diamond Awards. For more information on the Diamond Awards or to view the entire list of winners, visit. For more information about Royal Credit Union, please visit www.rcu.org.