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First Alliance Credit Union - ROCHESTER, Minn. - First Alliance Credit Union, based in Rochester, MN, officially announced a new branch location in Lake City, Minnesota today. The new First Alliance branch is located at 201 North 8th Street in Lake City, the former AE Goetze Employee Credit Union branch. The two credit union’s merged on July 1st, 2021. First Alliance Credit Union is $255 million in assets, serving 17,800 members across five counties in South East Minnesota. The new location is the sixth full-service branch for the Rochester based credit union. “We are excited to be serving the Lake City area community,” said Mark Hettinger, Senior Vice President/COO at First Alliance Credit Union. “We are looking forward to providing a more convenient branch location to our existing Lake City area members and providing our newest members with the high quality, personalized banking experience they deserve.” Hettinger also shared that the new Lake City branch has lobby hours of 7:30 am – 4:00 pm Monday – Thursday and 8:00 am – 4:30 pm on Friday. The location will be closed on Saturdays and Sundays. A grand opening celebration is planned for Thursday, September 16th from 11am to 2pm. More details of the event will be shared in the coming weeks. First Alliance Credit Union is an award-winning, full service financial institution known for offering their members personalized, judgment-free financial products and services. You can learn more about the credit union at firstalliancecu.com. About First Alliance Credit Union First Alliance Credit Union is the original credit union in Rochester, Minnesota, founded in 1932 by Rochester firefighters and teachers. Membership is open to everyone who lives, works, worships, owns a business, or attends school in Olmsted, Winona, Wabasha, Dodge and Goodhue counties.